Lately it seems that lots of people want to have multiple skills for others to draw upon, especially if they are in business for themselves. However, making yourself an expert in a subject can be a real boost for a meeting planner, especially in the area of educational meetings. Here’s why….
Experts Know the Little Details
If you are an all-around event planner and someone asks you to plan a continuing education meeting for nephrologists, you may have to turn down some big money because you had to look up the word nephrologist to begin with. However, if you specialized in continuing education events for the medical field, you may have been able to do the job.
Many specialists in meetings like the above come from other backgrounds. For instance, the medical event specialist may have a background in nursing or hospital administration. She might know what is required for these sessions in order to provide accredited continuing education credits for doctors. She may also know which technologies are necessary for each meeting–the last thing anyone wants is guesswork on a meeting with that level of importance.
Of course, medicine is not the only field where a specialty is necessary. Look at meetings and conferences scheduled for various job categories–searching the Internet should get you a lot of them–to see if there is one that is right for you.