Meeting Planner Careers

Architecturally astounding and implicitly beautiful, W Fort Lauderdale is the newest and hottest destination for relaxation or event planning in Fort Lauderdale. With over 12,000 square feet of ballroom and meeting space, there are very few events that couldn’t be handled at this hotel. W Fort Lauderdale boasts 517 guest rooms and suites and 5,500 square feet of additional outdoor meeting space.

Whether you’re hosting a board meeting or planning a world-class event, W Fort Lauderdale will accommodate your needs with a helpful staff of professionals. The hotel also features exclusive offers for meeting and event planners such as a complimentary room for each 25 rooms that are booked, 4% credit to master and a complimentary airline ticked for every 25 tickets booked.

W Fort Lauderdale is conveniently located only 7 miles from Fort Lauderdale/Hollywood International airport, 32 miles from Miami International and only 46 miles from Palm Beach International airport. If you add in the convenience of W’s signature Whatever/Whenever® service, you’ll never have to worry about finessing the details.

W Fort Lauderdale truly goes above and beyond for corporate planning or events and provides an atmosphere that is both relaxing and attractive.

For more information or to make reservations, contact Paula Walker-Carlson at (954) 414-8202 or e-mail her at: paula.carlson@whotels.com.

Exclusive offers source: http://specialoffers.starwoodhotels.com/W_Fort_Lauderdale/mp.htm

A great meeting planner is an exceptional listener. Developing good listening skills can be hard work, especially when so much of the work takes place over the telephone or through emails. Do you spend a good portion of your time thinking about how you are going to respond to client’s queries as he is talking? If you do, you’re likely to miss something important. Clients are often anxious about their budgets and their public reputations, especially if they are asking for help planning incentive travel.

It’s common to jot down notes when speaking with a client over the phone. It can be helpful to mirror back to the client what you understood him to say. This can help him clarify exactly what he means, which may not be what he said at all.

Listen optimistically. Don’t shoot down his ideas immediately even if you know what he wants can’t be done. It could be possible to amend his ideas or build on them to the satisfaction of both parties.

The ability to stay positive during an economic downturn inspires confidence in your client. That doesn’t mean you promise him the world when you know all you can reasonably deliver is the Jersey shore. It just means committing yourself to the project enthusiastically.

You just got your first meeting client, and you’re worried because she doesn’t have enough money to make it look good. She wants high tech gadgets, a nice reception, and a keynote speaker. She has the funds for a coffee bar, hand printed event schedules, and a motivational tape from the library. How in the world are you going to deal with that?

First of all, know that you can. While most event centers offer high tech gadgetry, very few clients really need to make use of everything a center offers. Often wifi, a laptop, and a projection screen will do for rooms; and although your client may think four rooms are required, you can show how three rooms can work better.

Instead of dinners and receptions, why not try a cuisine sampler and open socials? You can get some wonderful food samples from caterers that fit themes like international cuisine, festival foods, seafood, wild game, vegetarian dishes, desserts, etc.–all for much less than a full service evening dinner with a speaker.

And about the speaker–why not look to a local non-profit for an inexpensive speaker? Some speakers are free. They are happy to come and speak about their missions, which range from human service to animal causes, just for the opportunity to get their causes more press. In the meantime they motivate your audiences with their selfless efforts and the hardships they have over come.

No doubt you will be facing other corners you need to cut when your clients don’t have a lot of money, but your job is to be creative. Be creative with costs as well and your client will not only call you back, but hand out your business card to her friends. If you don’t, your meeting will look like a kindergarten class with no toys or graham crackers.

At the recent 2009 Meeting Professionals International (MPI) Southeast Educational Conference at the Edon Roc in Miami Beach we had the opportunity to hear Brad Nickel, VP of Marketing for Landry & Kling, speak. He gave a presentation called “Find Yourself Online”  and agreed to let us publish that presentation here, for those meeting professionals who were unable to attend.

Here is the presentation – let us know if you have questions!

Brad was also excited to tell us a little about the upcoming launch of a new resource for meeting and incentive professionals: Seasite.com.

Seasite.com, a new Landry & Kling company, will be the industry’s first online cruise marketplace for global meetings and events. Mr. Nickel, explained, “Seasite.com puts cruise sourcing on par with hotel site selection along with easy RFP generation for multiple brands and ships.”

The site will be launching in late September but in the meantime they are running a contest to win an inaugural cruise aboard the new Royal Caribbean Oasis of the Seas, billed as the worlds largest and most innovative cruise ship. To enter simply go to their web site, Seasite.com, and sign up to recieve their newsletter and be notified of the official Seasite.com launch. The contest winner will be selected at random on Sept. 10, 2009.

2009 MPI Southeast Educational Conference was held at the Edon Roc Hotel, Miami Beach, August 13th-15th. For more information visit http://mpisec.org/

Our thanks again to Brad – and here’s his bio:

Video over the Web is nothing new. With the advent of YouTube and the ever-growing trend of “reality” TV, using video to push a message to the masses has gained worldwide appeal. If you think there is a need for viral video as a way to promote your next event, you may want to consider these ideas.

Pre-conference Shorts
Ask presenters to provide a short video clip that outlines what they’ll be presenting. Upload the videos to YouTube and post links from your site directly to these clips.

Skype Interviews
Prior to the event, use Skype and a Skype video capture program for capturing interview footage with your presenters. Post the videos to your Web site to help promote the event.

Event Venue Videos
Acquire video footage of the event venue and post it on YouTube, iTunes and your own Web site.

Stream the Event
While hosting the event, broadcast a live stream of the keynote presentations through your site. This can also provide two forms of revenue: First, provide a secure login that can be purchased at a reduced price for Web attendees. Secondarily, you can find corporate sponsorship to help underwrite the streaming and bandwidth costs.

Streamed Interviews
During the event, interview speakers and attendees and stream them live through your site. You can also archive these interviews and utilize them, with permission, as testimonials.