Meeting Planner Careers

Success comes to those that know how to attain it, and sadly many meeting planners do not really know how to do this. The problem is not the fact that they are not good at their jobs, but rather that they are allowing themselves to be pigeon-holed into a single role.

Here’s how to break out:

Ask to take part in meetings – If this raises objections, offer to sign an NDA (non-disclosure agreement) and/or suggest that learning about what happens in a meeting can make you more effective at planning future meetings.

Do not ask questions about venues until you have researched options – Many bosses prefer to have options presented to them, not half-researched problems. Always take a few minutes each day to look at the pricing and options at different venues, catering companies, and so-on.

Be valuable because you are connected – Cultivate contacts that can get things done when nobody else can or at prices that nobody else gets. Be sure to let the powers that be about these connections so they see the value in your work.

Always ask for feedback – Change the meeting format or venue in some way every so often to test things out. Be sure to ask for feedback, as it makes you seem interested and connected as well as progressive.

Congratulations. You’ve just been promoted from exhibit graphics to Event Coordinator for XYZ Company, a manufacturer of brooms and brushes for the restaurant industry. That means you’ll be attending the National Restaurant Show. How will you make XYZ’s product stand out from the competition?

At a show attracting thousands of attendees eating free food to boot, it’s not going to be easy. But, you’ve been in graphics, so you know that the first impression on a date or a job interview is made in the first 30 seconds . At a trade show, we can cut that down to the first 3 seconds; so, given the budget, you’ll create a wowie-zowie back board for your 10’ x 20’ broom and brush display. Now you need to pack it, ship it, set it up, light it, tweak it, photograph it, stand in it for three days, break it down, and return it to the shop.

Arriving at the show, you’ll join the small town making the entire event, including your 10’ x 20‘ display, a smashing success. Once you collect your exhibit from freight, and because you filled out the services forms back home, you’ll be visited by a string of people to help you. So, here’s the most important part: events like the National Restaurant Show usually rotate between the three largest convention halls in the nation. Make friends with the people in this small town, because if you stay in your position, it’s highly likely you’ll be seeing them again.

Joining local business organizations and attending networking meetings or socials are essential tasks for meeting planners trying to break into the business or expand their current client base. Networking functions are an excellent way to meet potential clients, connect with local vendors, find new staff members as your business grows and get your name out there as a meeting or event planner who is accepting new clients. Networking socials and meetings are also a great way for shy or reserved folks to practice speaking about their business to strangers and to work on their people skills, which are particularly important to meeting planners.

Of course, it is not enough to simply attend networking functions and introduce yourself around. Following up with the folks you meet is just as important as making that initial contact. While you may have handed out your business cards and spoke about your meeting or event planning services, you must keep in mind that each attendee met plenty of other people as well; therefore, you must take extra steps to ensure that they remember you and that you will be in the back of their minds when they are need of planning services or when one of their friends or colleagues asks if they happen to know a good event planner.

When it comes to being a successful meeting or event planner you need to learn how to look at things strategically. You need to break things down in small goals so that you can reach them in a timely manner for an overall success. You will find that the success of your event will matter on many things. The most important thing that you need to learn is that nothing ever goes according to plan, and that is why you should always have some backup plans to make everything possible.

When you are tackling an event you need to think of it on a large scale and a small scale. What is it that you want others to think about the event? Do you want people to have fun and socialize or do you want others to look at your event and purchase or donate something? Your goal at hand will determine everything from the decorations to the overall theme of the party. Once you are able to decide what you want for the event, you are able to move on to the details. Read more…