Meeting Planner Careers

Congratulations. You’ve just been promoted from exhibit graphics to Event Coordinator for XYZ Company, a manufacturer of brooms and brushes for the restaurant industry. That means you’ll be attending the National Restaurant Show. How will you make XYZ’s product stand out from the competition?

At a show attracting thousands of attendees eating free food to boot, it’s not going to be easy. But, you’ve been in graphics, so you know that the first impression on a date or a job interview is made in the first 30 seconds . At a trade show, we can cut that down to the first 3 seconds; so, given the budget, you’ll create a wowie-zowie back board for your 10’ x 20’ broom and brush display. Now you need to pack it, ship it, set it up, light it, tweak it, photograph it, stand in it for three days, break it down, and return it to the shop.

Arriving at the show, you’ll join the small town making the entire event, including your 10’ x 20‘ display, a smashing success. Once you collect your exhibit from freight, and because you filled out the services forms back home, you’ll be visited by a string of people to help you. So, here’s the most important part: events like the National Restaurant Show usually rotate between the three largest convention halls in the nation. Make friends with the people in this small town, because if you stay in your position, it’s highly likely you’ll be seeing them again.

So you are an organized person who has a lot of contacts in the travel world as well as in businesses of all sizes. You have at least a two-year degree in business. You have decided, based on all this, to be an even planner. Whoa, Nellie! Don’t hang out your “open for business” sign just yet–take a look at this list of questions to see if it’s a good career choice for you.

Are you social and sociable as well?

If you love spending time with people–often in large groups–and enjoy talking with them, give yourself a point in favor of becoming an event planner. However, enjoying talking with people and being a good conversationalist are two different things–you have to be able to think on your feet, talk on your feet, solve problems on your feet, and sometimes sleep on your feet when you’re an event planner, all while staying personable.

Can you change one person’s concepts into an experience?

If you can listen to a client’s idea of what she wants in a meeting or conference and be able to form a whole event in your head, you may be right for the job. However, no matter how organized you are, if you can’t conceptualize an event without constant detailing from your client, all you’re going to do is make her mad. Turning words into pictures is key.

Are you organized?

If the answer is no, don’t even try to plan an event until you have good structure and habits in place. An offshoot of being organized is immediacy–if you are a procrastinator, work on that first.

Do you have good budgeting skills?

A business degree does not make a good planner. Make sure you can set up and execute a budget efficiently.

Can you read a contract?

Much of your job is going to involve contracts. Even if you can read a contract well, you may get one that leaves your head spinning around. In addition to having the basics down yourself, always make sure you have access to a good contract attorney–he will be worth his fees if it keeps you from making mistakes.

While these skills are not the be-all and end-all of even planning, they are deal breakers if you have continued and/or insurmountable difficulty with them. Make sure you can handle all the pressures of any career you choose and the result will be success.