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Posts Tagged ‘Captive Audience’

Host Your Next Conference on a Cruise Ship

September 20th, 2010

If you are a meeting planner searching for an exciting, innovative new venue for an upcoming convention, conference or trade show that will ensure great attendance, you should consider hosting your next event on a cruise ship. Whether you opt for a dockside charter or an event at sea, cruise ships – which can accommodate up to 5,000 people – will significantly increase the appeal of your event.

Attending a convention on a cruise ship will be something different and exciting for most people, and will be alluring enough to convince any indecisive people that they should definitely attend.

Cruise ships offer a self-contained venue with all of the services and amenities you require to host a successful event or meeting at sea and can be planned in a way that will support a variety of event budgets. Cruising also provides the opportunity to have a willingly captive audience for your event, especially if you opt for a full-ship charter, which allows you to customize the entire venue and schedule, including liberal logo placement to increase awareness and recognition of your brand.

Cruise events are also much more cost effective than a land based venue, since cruising is typically all inclusive. In addition to lodging, meals and entertainment, cruise ships offer state-of-the-art meeting facilities and equipment, decorations, and other items which are included on a cruise ship but will generally cost extra at a land based venue. A cruise event can cost as much as 40 percent less than a land based venue.

When you opt to host your next conference, trade show or convention on a cruise ship, it is sure to be a memorable event that will have the attendees talking about you and your planning services long after they are back on shore, ensuring that they will remember your company name the next time they are in need of event planning services.

An all inclusive cruise event can save you up to 40% compared to land based venues since so much is included. Meals, meeting rooms, A/V, coffee breaks, activities, entertainment and even room service are part of the all-inclusive cruise fare.

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What is an Elevator Speech and Why Do I Need One?

February 10th, 2010

An elevator speech, also called an elevator pitch, is a short introduction that succinctly delivers your most important points in 30 seconds or less. About 30 seconds is the time you would have during an elevator ride to deliver your introduction to a captive audience, which in your case would be a potential client.

Elevator speeches are perfect for quick introductions when you meet a potential client by chance at an event, or when you are making your rounds at a networking function. The idea is that you create and memorize your elevator speech so that you will be prepared and come across as professional and well spoken in the short time you have to make a first impression. While elevator speeches do not always have to be as short as 30 seconds, you should definitely keep it to a minimum and avoid going over two minutes before allowing your new acquaintance to speak. Remember, you want to sound professional and articulate – not boring or self-important.

When crafting your elevator speech, make sure you answer these four questions:

  1. What services do you provide?
  2. What is your niche or specialization?
  3. How are you different than others performing the same services?
  4. How do your services make your potential client’s life or job easier?
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