Meeting Planner Careers

Meeting planning is becoming increasingly important and many businesses are starting to realize the value of hosting off-site events. In the past it would have sufficed to simply send out e-mails or brochures, but today companies are left with larger gambles. This often entails deciding whether to host offsite events or just retreat behind financial walls that seem safer. Nobody ever got rich by playing it safe, so most companies with an ounce or more of leadership are hiring meeting planners that want to go places.

Why? Because that’s where the meetings are going to be, but what does that mean for the meeting planners?

On the surface it means that the meeting planners will have to start getting acquainted with planning meetings in other cities, states, and possibly even countries. This could entail a lot of learning including language, cultures, customs, legal issues, advertising, and even more. The role of the meeting planner is certainly evolving for those that can evolve with it. Those that are not prepared to evolve may be left behind, but it would seem that there are plenty of companies willing to hire second tier meeting planners that are not ready for the prime time.

If you are considering a career as a meeting planner and are interested in a career that goes places, you simply need the motivation it takes to start learning about the travel industry as well as languages, cultures, and customs.

There are many jobs that are disappearing every day, and many of them will not return in the immediate future. In fact, some economists think that some entire industries may be undergoing serious transitions in who they employ and how they handle those employees to the point where some jobs will probably not return in our lifetime. Thankfully, that does not seem to be the case for meeting planners. In fact, meeting planners are probably safe for a few reasons:

• There have been freelance meeting planners for decades now, so even if corporate or SMB meeting planners start to be downsized, there are plenty of opportunities for moonlighting. It is even likely that mixing and matching a day job as a meeting planner and a side job as a freelance meeting planner would work out.
• Companies are striving more than ever to create effective meetings and presentations, and thus meeting planners that are willing to work hard are going to be in more demand than ever. In fact, there are probably more meeting planners moving up the corporate ladders now than ever before.
• Even smaller companies are starting to understand that they are their image, at least to a point. That means that they need meeting planners just as much as they need PR people.

Some meeting planners spend their entire careers making a similar level of income. This might be fine for people that value stability above all else, but if you are reading this then there is a fairly good chance that you are looking for a little extra earning power. Here’s how to do it:

Start by realizing that not every company has serious meeting/event planning needs. Be willing to look elsewhere for greater challenges and opportunities. It might be a little scary leaving a company that has done a good job looking after you for so long, but you may have hit a glass ceiling. Recognize this fact and move on.

Ask for extra challenges and assignments whenever possible. Some companies need meeting planners that can be flexible and are willing to pay a premium for that flexibility. Be sure to perform these tasks well and look for opportunities to show your added value whenever possible and practical.

Be willing to trumpet your success to the office, but do it with grace. If a meeting went over very well because of something that you are responsible for, such as choosing the right catering company or the perfect cruise company, then be willing to take partial credit. Modesty is a virtue, but it does not pay the bills.

For those considering meeting planner careers, some may wonder exactly what is the point and purpose of a meeting planner. A meeting planner can be priceless to organizations and individuals because bringing people together for a common purpose can be complicated. If one has ever attempted to get 2 or 3 people to commit to a meeting, it is easy to understand how overwhelming it would be for an organization or individual to get a number of people with various schedules together in the same place at the same time.

Event planning is an area of specialization, and it takes time to learn how and when to get the best deals. Determining the information requires time and energy that most businesses and individuals do not have to devote to meeting planning. There are many aspects of event planning that must be taken into consideration such as speakers, venue, equipment, printed materials, meeting purpose, message, and the impression the individual or organization wishes to communicate. These are all essential tasks to be undertaken by the meeting planner. For those that think the meeting planning business is a cakewalk, they may want to think again. Meeting planners are an integral and crucial part of seamless event planning.

Careers are made or broken on the backs of return customers. The recession has some impact on just when clients return, but your skills as a meeting planner will determine if they remember you name as the economy returns to normal.

Building customer loyalty is tough. You can’t depend on charm and one good experience. The client needs to feel valued as an individual. It’s important to keep good records and create a client profile. Did you book a cruise for the client’s wedding anniversary? Keep that date in mind. If he booked a family vacation, make a note of his children’s names and ask about them when he calls the second time.

If something went awry with the business meeting, note that in the files. Jot down solutions that will prevent the problem in the future. Was the trip or conference a good experience for your client? Make notes during your follow up call. You are making a follow up call after the conference, aren’t you?

Responding to feedback and personalizing your services makes planning future event easier and lets your clients know that you appreciate their business. A difficult client will often respond positively when they know you doing your best on their behalf. Return customers are money in the bank.

Many people think that working for non-profits means not getting paid, or being paid less than they normally would have. Nothing could be further from the truth. Working for non-profits can be some of the most lucrative work you will ever find, not to mention rewarding. Here are some reasons why you should consider this as your specialty as a meeting planner.

They Need You

Non-profits have the same considerations as any other business when trying to organize an event, so there is plenty of work there. From the small performing arts school to large emergency response teams like Red Cross, each has fundraisers and could use the services of someone who is trained to be efficient. Read more…