Marketing Your Meeting Planning Business
February 15th, 2010
Since different meeting planning market segment have different needs, your marketing strategy will need to vary depending on the market segment to which you want to cater.
When marketing to public or private organizations, your main selling proposition should be greater efficiency for the money and a professional meeting event. Groups, especially large ones or corporate groups, do not want to deal with problems that arise due to oversight on their part. If the guarantee of a worry-free, flawlessly executed meeting is available at a cost advantage to them, there is really no better choice.
The two most effective marketing techniques used by many meeting and event planners include:
Networking.
Meeting planning is a business where networking counts tremendously. Networking allows you to meet and get to know people who may refer business to you or use your service themselves. In addition, networking with vendors such as hotels, caterers and so on will give you a chance to meet some of the people whose services you may need as you plan events. Active participation in industry meetings, chamber of commerce activities, professional organizations, among others are especially important if you are focusing on the corporate market. Community and social gatherings can expose you to potential customers who may need assistance in the planning of parties, reunions or other social events. Read more…
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