Disneyland Resorts Offer New Inspiration for Event Attendees
Most events planners might scoff at the idea of Disneyland Resorts as a meeting destination for hardcore business groups, but Paul Garcia would like event planners to think a bit more magically.
“What sets the Disneyland Resort apart as a meeting destination is that it’s an inspiring, iconic place. We want groups to be inspired,” says Garcia.
And inspiring it is. With roughly $1 billion worth of inspiration being poured into this concept, Disneyland resorts is determined to become a meeting and events destination.
One such feature is the Disney Institute, which is Disney’s professional development company. While this institute isn’t new, the program that is at the heart of it has been revamped with a new emphasis on innovation and learning. The institute gives attendees an insider view of how the Disneyland Resort works on a daily basis. In essence, they want people to see the “magic”.
Obviously, $1 billion is a lot of money to spend and not all of it is going toward the Disney Institute. In fact, much of the money is being spent on expansion of the resort, itself. The expansion will add 200 new rooms and 50 villas for vacationers at the Grand Californian Hotel.
Overall, the future looks more than bright for Disneyland resorts. In fact, it appears to be magical.
