Meeting Planner Careers

An elevator speech, also called an elevator pitch, is a short introduction that succinctly delivers your most important points in 30 seconds or less. About 30 seconds is the time you would have during an elevator ride to deliver your introduction to a captive audience, which in your case would be a potential client.

Elevator speeches are perfect for quick introductions when you meet a potential client by chance at an event, or when you are making your rounds at a networking function. The idea is that you create and memorize your elevator speech so that you will be prepared and come across as professional and well spoken in the short time you have to make a first impression. While elevator speeches do not always have to be as short as 30 seconds, you should definitely keep it to a minimum and avoid going over two minutes before allowing your new acquaintance to speak. Remember, you want to sound professional and articulate – not boring or self-important.

When crafting your elevator speech, make sure you answer these four questions:

1. What services do you provide?
2. What is your niche or specialization?
3. How are you different than others performing the same services?
4. How do your services make your potential client’s life or job easier?

You already know that attending networking functions and connecting with local businesspeople are an important part of increasing awareness of your meeting or event planning services. You also know that networking events are a great way to meet both potential clients and vendors that you might like to work with in the future. But, there is more to making the most of networking functions than simply showing up and shaking a few hands. To get the most out of social networking events, you need to plan ahead, be prepared and have a plan in place for following up with the folks you meet at the function.

Planning ahead and being prepared includes making sure you have enough business cards and written materials to distribute to everyone you meet, practicing your elevator speech and making sure that your appearance and demeanor will appropriately display your professionalism and personable nature. You want attendees to feel comfortable in your presence, to want to know more about you and your services, and to quickly become confident in your ability to provide professional, reliable meeting or event planning services.

Aside from planning ahead for the event, you should also plan tasks for the days following the event. These tasks should include following up with everyone you spoke to with an email or handwritten card expressing how pleased you were to meet them, scheduling lunches with people who might be particularly helpful to you and visiting the websites of attendees to learn more about them.