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Posts Tagged ‘Good Chance’

How to Increase Your Earning Power as a Meeting Planner

June 30th, 2010

Some meeting planners spend their entire careers making a similar level of income. This might be fine for people that value stability above all else, but if you are reading this then there is a fairly good chance that you are looking for a little extra earning power. Here’s how to do it:

Start by realizing that not every company has serious meeting/event planning needs. Be willing to look elsewhere for greater challenges and opportunities. It might be a little scary leaving a company that has done a good job looking after you for so long, but you may have hit a glass ceiling. Recognize this fact and move on.

Ask for extra challenges and assignments whenever possible. Some companies need meeting planners that can be flexible and are willing to pay a premium for that flexibility. Be sure to perform these tasks well and look for opportunities to show your added value whenever possible and practical.

Be willing to trumpet your success to the office, but do it with grace. If a meeting went over very well because of something that you are responsible for, such as choosing the right catering company or the perfect cruise company, then be willing to take partial credit. Modesty is a virtue, but it does not pay the bills.

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Social Media – Useful Tools for Generating Buzz

January 18th, 2010

You probably have a Facebook or MySpace account, your company may have a blog and Web site, and there’s a good chance that you’ve probably “tweeted”. However, if you’re behind the curve on technology and haven’t begun to use the different social media outlets to help build your event planning business, you’re probably missing out. Following are some reasons why you should be taking advantage of the power of social media.

Facebook – Facebook is the Grand Central Station of the Internet for contacting, finding and grouping people. This amazing social tool also allows you to measure different metrics within groups that you establish. Consider setting up a Facebook fan page for people interested in the events that you’re planning for your area. Post information about the events that is relevant and current and watch your group grow. If you want to measure the different metrics of your group, Facebook provides an online application called “Insights”, which allows you to measure interactions, likes, comments, wall posts and gender among other things.

Twitter – Why “tweet”? Why not? Twitter is the perfect texting platform. When you consider that you have 140 characters to produce a micro-blog post, you realize that millions of people on their Blackberries and iPhones will really appreciate the updates.

These two social media venues are just a taste of what is available (for free!) on the Internet. Dedicate some time each day to utilizing these tools and you’ll see the benefits firsthand.

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