As Jeff Hurt writes in Do You See Your Conference Attendees?, “You need to schedule time in each education session where participants can talk with each other about the content. Where they can share their experiences. Their success and their failures.”
One powerful way to impact how your attendees interact with each other is the location and atmosphere of the event. A cold, sterile ballroom or conference room does little to inspire interaction and camaraderie. Team building activities in such environments are also limited, confined and largely overdone.
Instead, how about having participants bond over an exciting Zip-line ride or a rock climbing adventure aboard an innovative cruise ship? Many unique team building experiences can be found on a cruise ship that simply can be duplicated in a conference room. It’s a proven fact that when attendees are interactive, they become much more receptive to the message you are trying to convey.
From a meeting planner’s perspective, cruise ships offer the best of all worlds under one roof. Dedicated conference rooms with state-of-the-art A/V equipment are available for meeting/educational sessions. Themed lounges and meeting venues can be reserved for private receptions. A variety of dining options on cruise ships rival the best of city eateries. While Las Vegas and Broadway caliber entertainment options are bound to leave your attendees enthralled and amazed. The best part of it all? All these amenities are part of the standard fare.
Your attendees want to know that you took effort in planning an unforgettable event. They need to know that it isn’t about cramming them into a room just to bombard them with information then send them on their way. At the end of the day, every conference attendee wants to feel like they’re special for being a part of the experience. They need to feel you valued their time as much as they do. So with that in mind, think outside the box. Plan something unique and make their experience a reflection of your creativity.