How to Brand a Place
You probably know important a brand can be. It helps mark a product or service with a seal of quality and assurance. It also helps customers feel confidence with consistency, making the item worry-free. And let’s face it, who wants to worry?
You can also brand the places where you want to send your clients. Some places already have some strong branding going on. However, remember that a brand is only an interim step, a visual metaphor for the item on which it resides. To choose visual metaphors that will link your clients to destinations, think about how you would create a logo for the country.
Begin with a mind map. What words remind you of France? Great food, gardens, the Louvre, the Eiffel Tower, and maybe a few other things pop into your mind. Keep that list handy and collect images that match those words. Then when you have a client who wants a European destination, get that file out and see what images and words match your client’s business or vacation desires. Read more…
