Meeting Planner Careers

You already know that attending networking functions and connecting with local businesspeople are an important part of increasing awareness of your meeting or event planning services. You also know that networking events are a great way to meet both potential clients and vendors that you might like to work with in the future. But, there is more to making the most of networking functions than simply showing up and shaking a few hands. To get the most out of social networking events, you need to plan ahead, be prepared and have a plan in place for following up with the folks you meet at the function.

Planning ahead and being prepared includes making sure you have enough business cards and written materials to distribute to everyone you meet, practicing your elevator speech and making sure that your appearance and demeanor will appropriately display your professionalism and personable nature. You want attendees to feel comfortable in your presence, to want to know more about you and your services, and to quickly become confident in your ability to provide professional, reliable meeting or event planning services.

Aside from planning ahead for the event, you should also plan tasks for the days following the event. These tasks should include following up with everyone you spoke to with an email or handwritten card expressing how pleased you were to meet them, scheduling lunches with people who might be particularly helpful to you and visiting the websites of attendees to learn more about them.

Joining local business organizations and attending networking meetings or socials are essential tasks for meeting planners trying to break into the business or expand their current client base. Networking functions are an excellent way to meet potential clients, connect with local vendors, find new staff members as your business grows and get your name out there as a meeting or event planner who is accepting new clients. Networking socials and meetings are also a great way for shy or reserved folks to practice speaking about their business to strangers and to work on their people skills, which are particularly important to meeting planners.

Of course, it is not enough to simply attend networking functions and introduce yourself around. Following up with the folks you meet is just as important as making that initial contact. While you may have handed out your business cards and spoke about your meeting or event planning services, you must keep in mind that each attendee met plenty of other people as well; therefore, you must take extra steps to ensure that they remember you and that you will be in the back of their minds when they are need of planning services or when one of their friends or colleagues asks if they happen to know a good event planner.