Meeting Planner Careers

Freelance meeting planners can make an incredible amount of money if they are self-motivated and have an ample amount of people skills. The problem is that many larger companies have meeting planners on staff, and thus one has to find a way to attract attention if they want to be a successful freelance meeting or event planner. Here are some tips on how to build up a reputations as a freelance meeting planner and perhaps generate business:

• Start by making contacts within the service industry, especially at hotels and other venues where people want to visit and/or hold their events or gatherings. These contacts can be useful when it comes to negotiating lower prices.
• Start a blog and try to guest post on other blogs as well. Some businesses might know that they need help, but do not know where to turn. Be there for them and they will come to you.
• Consider advertising, even in Craigslist or other online arenas that are cost effective. Newspapers might be worth advertising in as well, but print is certainly on its last leg.
• Be willing to knock on doors and network. This will mean having a business card ready, and spending money to attend conferences and meetings in order to network.
• Consider specializing in a certain type of meeting planning such as educational conferences or meetings-at-sea.  Developing a reputation as a niche expert.
• Remember that honesty and fair prices are important, especially at the beginning. Do not look to recoup all initial startup losses on the first few clients are nobody will recommend you.

An elevator speech, also called an elevator pitch, is a short introduction that succinctly delivers your most important points in 30 seconds or less. About 30 seconds is the time you would have during an elevator ride to deliver your introduction to a captive audience, which in your case would be a potential client.

Elevator speeches are perfect for quick introductions when you meet a potential client by chance at an event, or when you are making your rounds at a networking function. The idea is that you create and memorize your elevator speech so that you will be prepared and come across as professional and well spoken in the short time you have to make a first impression. While elevator speeches do not always have to be as short as 30 seconds, you should definitely keep it to a minimum and avoid going over two minutes before allowing your new acquaintance to speak. Remember, you want to sound professional and articulate – not boring or self-important.

When crafting your elevator speech, make sure you answer these four questions:

1. What services do you provide?
2. What is your niche or specialization?
3. How are you different than others performing the same services?
4. How do your services make your potential client’s life or job easier?

Whether you are just starting out or have been in the meeting planning field for awhile now, it can be tempting to want to bill your services as all-encompassing. While you may indeed be an excellent event or meeting planner who can whip up any type of event and have it go off without a hitch, there are distinct benefits to specializing in a particular niche within the field. Some meeting planners select their niche prior to ever planning an event, some fall into a particular niche naturally over time, and some choose not to specialize at all and to plan a wide variety of events throughout their career.

But, whether you already know that your dream is to only plan weddings, you have already established a well-deserved reputation as a corporate event planner or you simply have no idea which type of events you might enjoy planning most, you will likely discover that finding a specialization will make your job easier and will actually help you get more business.

When you specialize in a particular type of event, it is much easier to become known as the go-to planner for that type of event. You will also likely provide better events due to becoming increasingly well-versed in your niche. Additionally, your job will be much easier when you work with the same venues and vendors repeatedly and begin to deliver exceptional events that will take less time and effort on your part.

If you would enjoy a meeting planner career but are also good at getting people together for everyone’s benefit, you may be just the kind of person that could thrive in an economic downturn.  Everyone knows that Business-to-Business contacts are important, so why not focus on helping businesses get through the end of the recession intact? Consider a career helping business groups survive.

Let’s face it–a meeting planner has to be comfortable around people. She has to be ready to talk to a lot of strangers at any time, keep things running, and create maximum benefit for all. So if you are going to start your own event business, why not create a niche that will benefit you as well? Here are some ideas on creating a place for yourself in the business world.

B-2-B Contacts. Many business are wondering about new ways to build business in a bad economy–help them by designing their networking events.

Non-Profits. You could spend a lifetime specializing in events for nonprofits. Remember, “nonprofit” does not mean “no money.” Many of these organizations would benefit greatly from the services of an event planner.

Sales Rep. Yes, you could take your education in event planning and get a lucrative position as a sales rep. Companies that sell beverages, catering services, travel and accommodations, and other services love people who understand the industry–they already know what they’re doing!

As you can see, there are lots of opportunities for you to help businesses with the right education and personality traits.