Meeting Planner Careers

If you are considering a career in meeting and event planning, you will need to understand how the profession is divided up. This means your market segment, or broad-spectrum specialty. For instance, if you want to plan events for businesses and other organizations, then your market segment will be corporate.

Why should you be concerned with this? Because it will determine how you market yourself, how you market your company if you go it alone, and how you network. This means that if you work solely for non-profits your networking sphere will likely encompass a good deal of the political world, grant writers, public relations personnel, event facilities, caterers, and hotels and motels. If you go for-profit, your sphere needs to include the properties and caterers, but you may have less interaction with politics and grants.

Make sure when you choose your event planning specialty that you understand the market segment it falls into. Talk to your business professors to see how they can help, and join a professional organization as well. Ask a lot of questions; people who are truly inclined to teach and to help others will be patient with your answers, but also make sure you do a good amount of your own research.

The end result will be a better understanding of your job and target areas. This could translate into a more secure position at a company or a more stable customer base, and less time spent creating it.

Maureen Pickell, director of global accounts for ConventionPlanit.com shares tips for new meeting planners entering the profession around how to connect with industry partners and suppliers.

Many of these blog posts have been about the various meeting planner careers that are available to you. It doesn’t matter whether you want to plan events for nonprofits, weddings and honeymoons, corporate meetings, or incentive travel for top employees–there is a career to match your creative streak.

However, do you know what the job prospects are for your chosen profession? The Bureau of Labor Statistics Occupational Outlook Handbook has many of the answers you’re looking for. Even with the recession and government frown in the direction of meetings and planners, it says that this profession is expected to grow faster than average between 2006 and 2016.

It also says that some of this will be due to natural attrition–some people will retire, some will move on to other professions, and some may switch professions within the planning category. That said, the handbook also tells us, “Unlike workers in some occupations, meeting and convention planners often can change industries relatively easily, so they often are able to move to different industries in response to the growth or declines in particular sectors of the economy.”

This is important to consider when choosing your specialty. Think about the days when you might want to switch, or pretend that you are only planning a five-year-long career. If you think about where you want to go, and it’s within the meetings profession, you can start planning for it while you’re working and training now.

Thinking ahead should be one of your strong points as a meeting planner–use it for yourself as well, and be on top of things when you need a change.