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Posts Tagged ‘Short Time’

What is an Elevator Speech and Why Do I Need One?

February 10th, 2010

An elevator speech, also called an elevator pitch, is a short introduction that succinctly delivers your most important points in 30 seconds or less. About 30 seconds is the time you would have during an elevator ride to deliver your introduction to a captive audience, which in your case would be a potential client.

Elevator speeches are perfect for quick introductions when you meet a potential client by chance at an event, or when you are making your rounds at a networking function. The idea is that you create and memorize your elevator speech so that you will be prepared and come across as professional and well spoken in the short time you have to make a first impression. While elevator speeches do not always have to be as short as 30 seconds, you should definitely keep it to a minimum and avoid going over two minutes before allowing your new acquaintance to speak. Remember, you want to sound professional and articulate – not boring or self-important.

When crafting your elevator speech, make sure you answer these four questions:

  1. What services do you provide?
  2. What is your niche or specialization?
  3. How are you different than others performing the same services?
  4. How do your services make your potential client’s life or job easier?
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Hot Destinations for Cold Winter Months

February 3rd, 2010

If you are planning a winter meeting or corporate event for clients located in colder climates, opting for a sunny destination will likely increase attendance and enhance attendee satisfaction. Attendees will appreciate the chance to get away from the rain or snow for a short time, and are sure to get excited about visiting a warm, inviting destination that is far from the dreary conditions in their hometown.

Here are four hot destinations that are sure to appeal to meeting attendees and corporate clients who live in areas that experience inclement winter weather:
 

  1. San Diego, California – San Diego is well known for its year-round sunshine and warm weather. With plenty of enticing attractions, historical and cultural sites and numerous meeting venues, San Diego is always at the top of the list for meetings any time of the year.
  2. Orlando, Florida – Orlando is another southern city that offers sunshine throughout the year, as well as a wide variety of entertainment opportunities that are sure to appeal to meeting attendees.
  3. Atlanta, Georgia – Gorgeous winter weather, the world’s largest aquarium and a vast array of resort hotels and meeting venues make Atlanta an easy choice.
  4. Los Angeles, California – Los Angeles is always a solid choice as a destination and offers unique attractions, as well as year-round sunshine.
  5. Caribbean Cruise - Cruise events and meetings at sea are a great way to motivate employees, and save money too.  An all inclusive Caribbean incentive cruise can save as much as 40 percent over land based venues.  In addition, the ROI on cruise events is among the highest. 
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