Marketing 101 for the Event Planner: Social Media
Regardless of the career path you choose as a meeting planner, one thing is certain: the Internet can be your best friend when it comes to marketing. More specifically, social media can often be the tipping point from a publicized meeting to a well-publicized event. Here is how you can make social media work for you.
Using Your Own Page
If you do not have a professional social media page already, you need to create one–yesterday! Your friends lists will become your contact list for bulletins about upcoming events. Let’s say you are scheduling a convention for administrative professionals, and almost all your friends have such employees. Once you send out a bulletin about the event, you may get some signing up from your list. You will help boost your attendance from one or two notices sent globally–and all for free. Read more…
